There's probably a lot more than 10 but the article is good place to start. It talks about those long-held hoary precepts like age of site, social signals, using Google Apps, the h1 tag, shared hosting and so on. The issue beyond those ten, however, is how the myth of search engine optimization has eclipsed what can be gained from the effort (and full disclosure, SEO is a significant part of the services that I provide).
The reality is, for whatever the query is, only the top five positions will see any significant clicks. Even with very specific or so-called long-tail queries, there's likely to be hundreds if not thousands of sites competing for the same result (you do the math). So many businesses put an inordinate amount of effort (or fall prey to companies offering to do it for them) toward a quixotic quest to get organic transaction.
Now local search is a little different (and my website www.jacksonvillelocalmarketing.com helps people tackle that) but whether you're a small business, local shop or a big corporation, the place to start is having a coherent message that crystallizes what you do, knowing the people who are out there that are most likely to engage with you and going out and getting them. In marketing, as in life, there are no free rides, and the myth of a free buzz is where a lot of the SEO and social marketing frenzy got started.
Look for tips on building and marketing your brand in the weeks ahead. In the meantime, give me a call for a free consultation.
